Sloman, John, 1947-

Economics for business / John Sloman, Kevin Hinde and Dean Garratt - 5th ed. - Harrow, England ; New York : Financial Times/Pretntice Hall, 2010 - 800 p. : col. ill. ; 27 cm.

Includes bibliographical references and index.

The business environment and business economics -- Economics and the world of business -- Business organisations -- The working of competitive markets -- Business in a market environment -- Demand and the consumer -- Demand and the firm -- Products, marketing and advertising -- Costs of production -- Revenue and profit -- Profit maximisation under perfect competition and monopoly -- Profit maximisation under imperfect competition -- An introduction to business strategy -- Alternative theories of the firm -- Growth strategy -- The small-firm sector -- Pricing strategy -- Labour markets, wages, and industrial relations -- Investment and the employment of capital -- Reasons for government intervention in the market -- Government and the firm -- Government and the market -- Globalisation and multinational business -- International trade -- Trading blocs -- The macroeconomic environment of business -- The balance of payments and exchange rates -- Banking, money and interest rates -- Business activity, employment and inflation -- Demand-side policy -- Supply-side policy -- International economic policy

0273709089 9780273709084


Business.
Commerce.
Economics.
Managerial economics.

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