Stratten, Scott
The book of business awesome : how engaging your customers and employees can make your business thrive - New York, NY : John Wiley & Sons, Inc., 2012 - 228 p. ; 24 cm.
UnAwesome is UnAcceptable. The Book of Business Awesome is designed as two short books put together-one read from the front and the other read from the back when flipped over. Covering key business concepts related to marketing, branding, human resources, public relations, social media, and customer service, The Book of Business Awesome includes case studies of successful businesses that gained exposure through being awesome and effective. This book provides actionable tools enabling readers to apply the concepts immediately to their own businesses. The flip side of the book, The Book of Business UnAwesome, shares the train-wreck stories of unsuccessful businesses and showcases what not to do.
9781118315224
Customer relations
Management
Relationship marketing
Quản lý tiếp thị
658.812
The book of business awesome : how engaging your customers and employees can make your business thrive - New York, NY : John Wiley & Sons, Inc., 2012 - 228 p. ; 24 cm.
UnAwesome is UnAcceptable. The Book of Business Awesome is designed as two short books put together-one read from the front and the other read from the back when flipped over. Covering key business concepts related to marketing, branding, human resources, public relations, social media, and customer service, The Book of Business Awesome includes case studies of successful businesses that gained exposure through being awesome and effective. This book provides actionable tools enabling readers to apply the concepts immediately to their own businesses. The flip side of the book, The Book of Business UnAwesome, shares the train-wreck stories of unsuccessful businesses and showcases what not to do.
9781118315224
Customer relations
Management
Relationship marketing
Quản lý tiếp thị
658.812
