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Economics for business / John Sloman, Kevin Hinde and Dean Garratt

By: Sloman, John, 1947-.
Contributor(s): Garratt, Dean | Hinde, Kevin.
Material type: materialTypeLabelBookPublisher: Harrow, England ; New York : Financial Times/Pretntice Hall, 2010Edition: 5th ed.Description: 800 p. : col. ill. ; 27 cm.ISBN: 0273709089; 9780273709084.Subject(s): Business | Commerce | Economics | Managerial economics | Kinh doanh | Kinh tế học | Quản lý kinh tế | Thương mạiDDC classification: 330
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Sách tham khảo Sách tham khảo Thư viện Khoa Quốc tế - ĐHQGHN

Thư viện Khoa Quốc tế - ĐHQGHN

Kho STK tiếng Anh
330 SLO 2010 Available E-B7/05710
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Includes bibliographical references and index.

The business environment and business economics -- Economics and the world of business -- Business organisations -- The working of competitive markets -- Business in a market environment -- Demand and the consumer -- Demand and the firm -- Products, marketing and advertising -- Costs of production -- Revenue and profit -- Profit maximisation under perfect competition and monopoly -- Profit maximisation under imperfect competition -- An introduction to business strategy -- Alternative theories of the firm -- Growth strategy -- The small-firm sector -- Pricing strategy -- Labour markets, wages, and industrial relations -- Investment and the employment of capital -- Reasons for government intervention in the market -- Government and the firm -- Government and the market -- Globalisation and multinational business -- International trade -- Trading blocs -- The macroeconomic environment of business -- The balance of payments and exchange rates -- Banking, money and interest rates -- Business activity, employment and inflation -- Demand-side policy -- Supply-side policy -- International economic policy

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Economics for business /
Sloman, John,
Kho STK tiếng Anh,
(E-B7/05710 -/- 330 SLO 2010 -/- E-B7)