Boone, Louis E. <br/><br/>
Contemporary marketing / 
Louis E. Boone, David L. Kurtz. 
 - 19th ed. 
 - USA :  Cengage Learning,  2022 
 - 496 p. :  28 cm. 
<br/><br/> TVB.1/02564 (gốc) 
<br/><br/><label>ISBN: </label>9780357461709 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Subjects--Index Terms: </label>Marketing Quản trị kinh doanh Tiếp thị 
<br/><br/><label>Dewey Class. No.: </label>658.8  / BOO