00873nam a22001577a 450000500170000000800410001704000100005808200160006810000270008424501930011126000310030430000120033550202530034770000620060070000530066220251020114132.0250602s2025 vm ||||| |||| 00| | vie d aISVNU a658.8bPH-P aPhạm Minh Phương aThe Impact of Personalized Facebook Advertising on Brand Equity in the Retail Industry: bA Case Study of Hanoi /cPhạm Minh Phương; Nghd. : Trương Thị Huệ, Stephane Jaouen aHà Nội :bTQT,c2025 a80 p. ; aLuận văn Thạc sĩ Nghiên cứu và Tác nghiệp Marketing tốt nghiệp cho chương trình đào tạo Thạc sĩ -- Trường Quốc tế. Đại học Quốc gia Hà Nội cùng Đại học Nantes, 2025 aTrương Thị Huệ, người hướng dẫn aStephane Jaouen, người hướng dẫn