Bernhardt, Kenneth L., 1944-
Cases in marketing management /
Kenneth L. Bernhardt, Thomas C. Kinnear.
- 5th ed.
- Homewood, IL : Irwin, c1991
- xvi, 815 p. : ill. ; 25 cm.
0256088322
Marketing--Decision making--Case studies.
Marketing--Management--Case studies.
Ra quyết định Tiếp thị
658.8