TY  - BOOK
AU  - Bernhardt,Kenneth L.
AU  - Kinnear,Thomas C.
TI  - Cases in marketing management
SN  - 0256088322
U1  - 658.8 20
PY  - 1991///
CY  - Homewood, IL
PB  - Irwin
KW  - Marketing
KW  - Decision making
KW  - Case studies
KW  - Management
KW  - Ra quyết định
KW  - Tiếp thị
ER  -