Zikmund, William G. <br/><br/>
Exploring marketing research / 
William G. Zikmund. 
 - 8th ed. 
 - Australia ;  [Cincinnati, Ohio] :  Thomson/South-Western,  c2003 
 - xxi, 744 p. :  chiefly col. ill. ;  28 cm. 
<br/><br/><label>ISBN: </label>0324181485 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Subjects--Index Terms: </label>Nghiên cứu thị trường Tiếp thị 
<br/><br/><label>Dewey Class. No.: </label>658.8/3