McDaniel, Carl D. <br/><br/>
Marketing research / 
Carl McDaniel, Jr., Roger Gates. 
 - 8th ed. 
 - Hoboken, NJ :  Wiley,  c2010 
 - xxx, 693, [65] p. :   cm. 
<br/><br/><label>ISBN: </label>9780470087022 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Subjects--Index Terms: </label>Nghiên cứu thị trường Tiếp thị 
<br/><br/><label>Dewey Class. No.: </label>658.8/3