Strategic communications for nonprofits :  a step-by-step guide to working with the media / 
Kathy Bonk ... [et al.] ; foreword by Larry Kirkman. 
 - 2nd ed. 
 - San Francisco :  Jossey-Bass,  c2008 
 - xxii, 177 p. :  ill. ;  28 cm. 
 - Jossey-Bass nonprofit guidebook series .
<br/><br/> "A publication of the Communications Consortium Media Center."  Rev. ed. of: Jossey-Bass guide to strategic communications for nonprofits / Kathy Bonk, Henry Griggs, Emily Tynes. c1999. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>The basics of strategic communications -- Elements of a strategic communications plan -- Conducting research and targeting audiences -- Framing and developing messages -- Navigating a changing industry -- Making the most of your resources -- Earning good media coverage -- Responding to a media crisis and managing backlash -- Selecting and training spokespeople -- Capitalizing on the power of partnerships -- Chapters online : graphics, advertising, and evaluation. 
<br/><br/><label>ISBN: </label>0470181540 (pbk.) 9780470181546 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Corporations--Public relations.<br/>Nonprofit organizations--Management.
<br/><br/><label>Subjects--Index Terms: </label>Kế hoạch quản lý Quản lý tiếp thị Quản trị kinh doanh Tổ chức phi chính phủ 
<br/><br/><label>Dewey Class. No.: </label>658.8/02