Clow, Kenneth E. Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. - 4th ed. - Upper Saddle River, N.J. : Prentice Hall, c2010 - xxi, 454 p. : ill. (chiefly col.) ; 28 cm. Includes bibliographical references and index. ISBN: 0136079423 (pbk. : alk. paper) 9780136079422 (pbk. : alk. paper) Subjects--Topical Terms: Advertising.Communication in marketing. Subjects--Index Terms: Quảng cáo Truyền thông tiếp thị Dewey Class. No.: 659.1