TY  - BOOK
AU  - Clow,Kenneth E.
AU  - Baack,Donald
TI  - Integrated advertising, promotion, and marketing communications
SN  - 0136079423 (pbk. : alk. paper)
U1  - 659.1 22
PY  - 2010///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Advertising
KW  - Communication in marketing
KW  - Quảng cáo
KW  - Truyền thông tiếp thị
N1  - Includes bibliographical references and index
ER  -