Strategic management : logic & action / Anne Sigismund Huff ... [et al.]. - Hoboken, NJ : John Wiley & Sons, 2009 - xvi, 432 p. : col. ill. ; 24 cm.

Includes bibliographical references and index

Defining strategy -- Developing resources -- Serving customers -- Seeking opportunity -- Competing with rivals -- Specifying a business model -- Considering corporate strategy -- Thinking globally -- Acting responsibly -- Ensuring execution -- Managing knowledge -- Providing leadership -- Personal strategizing.

0471017930 (pbk.) 9780471017936 (pbk.)


Management.
Strategic planning.

Lập kế hoạch Quản lý Quản lý điều hành

HD30.28 / .S73324 2009

658.4/012