TY  - BOOK
AU  - Lovelock,Christopher H.
AU  - Chew,Patricia
AU  - Wirtz,Jochen
TI  - Essentials of services marketing
SN  - 9789810679958 
U1  - 658.8 
PY  - 2009///
CY  - Singapore, Hong Kong
PB  - Prentice Hall
KW  - Service industries
KW  - Marketing
KW  - Marketing dịch vụ
KW  - Ngành dịch vụ
N1  - E-B7/04632 (original, 3.080.520đ)
ER  -