Walker, Orville C. Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins. - 7th ed. - New York : McGraw-Hill/Irwin, 2011 - xv, 352 p. : 26 cm. E-B7/04622 (original, 3.165.532đ) ISBN: 0073381152 9780073381152 Subjects--Topical Terms: Marketing Subjects--Index Terms: Chiến lược marketing Marketing Quản trị marketing Dewey Class. No.: 658.8 / WAL