TY  - BOOK
AU  - Walker,Orville C.
AU  - Mullins,John W.
TI  - Marketing strategy: a decision-focused approach 
SN  - 0073381152
U1  - 658.8 
PY  - 2011///
CY  - New York
PB  - McGraw-Hill/Irwin
KW  - Marketing
KW  - Chiến lược marketing
KW  - Quản trị marketing
N1  - E-B7/04622 (original, 3.165.532đ)
UR  - https://bookworm.vnu.edu.vn/EDetail.aspx?id=37625&f=nhande&v=Marketing+Strategy%3a+A+decision-focused+approach
ER  -