TY  - BOOK
AU  - Sullivan,Luke
TI  - Hey, Whipple, squeeze this!: a guide to creating great ads 
SN  - 9780470190739
AV  - HF5825 .S88 1998
U1  - 659.13/2 21
PY  - 2008///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Advertising copy
KW  - Quảng cáo
N1  - "An Adweek book"--Cover; Includes bibliographical references (p. 237-239) and index
UR  - http://www.loc.gov/catdir/toc/onix03/97031676.html
ER  -