Rosen, Richard G. <br/><br/>
Convergence marketing :  combining brand and direct for unprecedented profits / 
Richard G. Rosen ; with Jane Rosen. 
 - Hoboken, N.J. :  Wiley,  c2009 
 - xv, 187 p. :  ill. ;  24 cm. 
<br/><br/>Pt. I    Convergence of Brand and Direct -- Ch. 1    Why Convergence Marketing? -- Ch. 2    Getting to Convergence: With the Common Language of Respect -- Ch. 3    Convergence -- Pt. II    Measuring the Intention and Success: Process Tools and Practical Applications -- Ch. 4    Accelerate and Drive; The Rosen Velocity Scale -- Ch. 5    Sales Cycle and Customer Dialogue -- Ch. 6    The Ask and the Offer -- Ch. 7    Expected Value of the Individual -- Ch. 8    Real-Time Accounting: Numbers That Will Set You Free -- Ch. 9    The Brand-Interaction Accelerator -- Pt. III    Performance and Balance -- Ch. 10    Zen and the Art of...the Motorcycle Story -- Ch. 11    A Few More Case Studies -- Ch. 12    The Last Word. 
<br/><br/><label>ISBN: </label>9780470164938 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Direct marketing.<br/>Marketing.
<br/><br/><label>Subjects--Index Terms: </label>Hàng hóa Thương hiệu Tiếp thị 
<br/><br/><label>Dewey Class. No.: </label>658.8