TY  - BOOK
AU  - Parmerlee,David
ED  - American Marketing Association.
TI  - Auditing markets, products, and marketing plans
T2  - AMA marketing toolbox
SN  - 0658001337
AV  - HF5415.16  .P37 2000
U1  - 658.8/02 21
PY  - 2000///
CY  - Lincolnwood, Ill.
PB  - NTC Business Books
KW  - Marketing audits
KW  - Marketing
KW  - Quản lý tiếp thị
N1  - At head of title: American Marketing Association
ER  -