TY  - BOOK
AU  - Mazur,Laura
AU  - Miles,Louella
TI  - Conversations with marketing masters
SN  - 0470025913 (cloth : alk. paper)
AV  - HF5415  .M374 2007
U1  - 658.8 22
PY  - 2007///
CY  - Chichester, Hoboken, NJ
PB  - John Wiley
KW  - Marketing
KW  - Management
KW  - Marketing personnel
KW  - Interviews
KW  - Khoa học quản lý
KW  - Quản lý tiếp thị
N1  - Includes bibliographical references and index; Philip Kotler : the founding father -- David Aaker : brand equity trailblazer -- Jean-Claude Larreche : marketing strategy master -- Regis Mckenna : the technology visionary -- Don Peppers and Martha Rogers : one-to-one gurus -- John Quelch : global marketing authority -- Al Ries : pioneer of positioning -- Don Schultz : integrated marketing communications innovator -- Patricia Seybold : customer experience expert -- Jack Trout : positioning pioneer -- Lester Wunderman : direct marketing missionary
UR  - http://www.loc.gov/catdir/toc/ecip074/2006036078.html
ER  -