TY  - BOOK
AU  - Dhar,Mainak
TI  - Brand management 101: 101 lessons from real-world marketing 
SN  - 0470822295 (pbk.)
AV  - HD69.B7  .D53 2007
U1  - 658.8/27 22
PY  - 2007///
CY  - Singapore
PB  - Wiley (Asia)
KW  - Brand name products
KW  - Marketing
KW  - Management
KW  - Khoa học quản lý
KW  - Quản lý tiếp thị
N1  - Includes index; Includes bibliographical references and index
ER  -