Chevalier, Michel,  1943- <br/><br/>
Luxury brand management :  a world of privilege / 
Michel Chevalier, Gerald Mazzalovo. 
 - Singapore :  John Wiley & Sons (Asia),  2008 
 - xiv, 423 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>9780470823262 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management.<br/>Branding (Marketing)<br/>Luxuries--Marketing.
<br/><br/><label>Subjects--Index Terms: </label>Hàng xa xỉ Nhãn hiệu hàng hóa Thị trường 
<br/><br/><label>Dewey Class. No.: </label>658.827