TY  - BOOK
AU  - Chevalier,Michel
AU  - Mazzalovo,Gerald
TI  - Luxury brand management: a world of privilege 
SN  - 9780470823262
U1  - 658.827 22
PY  - 2008///
CY  - Singapore
PB  - John Wiley & Sons (Asia)
KW  - Brand name products
KW  - Management
KW  - Branding (Marketing)
KW  - Luxuries
KW  - Marketing
KW  - Hàng xa xỉ
KW  - Nhãn hiệu hàng hóa
KW  - Thị trường
ER  -