Kotler, Philip. <br/><br/>
Principles of marketing / 
Philip Kotler, Gary Armstrong 
 - 13th ed. 
 - Upper Saddle River, N.J. :  Prentice Hall,  2010 
 - xxiii, 613, [105] p. :  ill. (chiefly col.) ;  29 cm. 
<br/><br/> Original: E-C7/00157 (4.672.718 đ); Copy: E-C7/00158; E-C7/00820-821 
<br/><br/><label>ISBN: </label>0136079415 9780136079415 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Subjects--Index Terms: </label>Nguyên lý marketing Tiếp thị 
<br/><br/><label>Dewey Class. No.: </label>658.8