Business communication today /
Courtland L. Bovée, John V. Thill.
- 9th ed.
- Upper Saddle River, N.J. : Pearson Prentice Hall, c2008
- 624 p. : col. ill., col. maps ; 29 cm.
Includes bibliographical references and indexes.
Understanding the foundations of business communication -- Achieving success through effective business communication -- Communicating in teams and mastering listening and nonverbal communication skills -- Communicating in a world of diversity -- Applying the three-step writing process -- Planning business messages -- Writing business messages -- Completing business messages -- Crafting brief messages -- Crafting messages for electronic media -- Writing routine and positive messages -- Writing negative messages -- Writing persuasive messages -- Supporting messages with quality information -- Finding, evaluating, and processing information -- Designing visual communication -- Planning, writing, and completing reports and proposals -- Planning reports and proposals -- Writing reports and proposals -- Completing reports and proposals -- Designing and delivering oral and online presentations -- Creating and delivering oral and online presentations -- Enhancing presentations with slides and other visuals -- Writing employment messages and interviewing for jobs -- Building careers and writing résumés -- Interviewing for employment and following up -- Appendix A: format and layout of business documents -- Appendix B: documentation of report sources -- Appendix C: correction symbols -- Video guide -- Handbook of grammar, mechanics, and usage.
0132064707 9780132064705
Business communication--United States--Case studies. Communication in organizations--United States--Case studies.