Kotler, Philip  <br/><br/>
Principles of marketing / 
Philip Kotler, Gary Armstrong  
 - 14th ed., Global ed..  
 - Upper Saddle River, N.J. :  Prentice Hall;,  2012 
 - 637, [98] p. :  29 cm. 
<br/><br/> Includes instructors'manual ; E-C7/00822, E-C7/01333, E-C7/00974-78 (original, 506.000đ) ; E-C7/00823-24 (copy) 
<br/><br/><label>ISBN: </label>027375243X 9780273752431 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing 
<br/><br/><label>Subjects--Index Terms: </label>Marketing Nguyên lý marketing Quản trị marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8