TY  - BOOK
AU  - Jeannet,Jean-Pierre
AU  - Hennessey,Hubert D.
TI  - Global marketing strategies
SN  - 039587162X
U1  - 658.8/48 21
PY  - 1998///
CY  - Boston
PB  - Houghton Mifflin
KW  - Export marketing
KW  - Management
KW  - Case studies
KW  - Quản lý
KW  - Tiếp thị
KW  - Xuất khẩu
N1  - Includes bibliographical references and indexes
ER  -