Best, Roger J. Market-based management : strategies for growing customer value and profitability / Roger J. Best. - 4th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2005 - xxii, 506 p. : ill. ; 24 cm. Includes bibliographical references and index. ISBN: 0131469568 Subjects--Topical Terms: Marketing--Management. Subjects--Index Terms: Marketing Quản lý tiếp thị Dewey Class. No.: 658.8