Rodman, George R., 1948- Mass media in a changing world / George Rodman. - 3rd ed., 2011 update - New York, NY : McGraw-Hill, 2010 - xxix, 512 p. : ill, (chiefly col.) ; 28 cm. Includes bibliographical references (p. 455-463) and index. ISBN: 0077291107 (pbk. : alk. paper) 9780077291105 (pbk. : alk. paper) Subjects--Topical Terms: Mass media. Subjects--Index Terms: Phương tiện truyền thông Truyền thông đại chúng Dewey Class. No.: 302.23