TY  - BOOK
AU  - Belch,George E.
AU  - Belch,Michael A.
TI  - Advertising and promotion: an integrated marketing communications perspective 
SN  - 0071314407
U1  - 659.1 
PY  - 2012///
CY  - New York
PB  - McGraw-Hill/Irwin
KW  - Advertising
KW  - Communication in marketing
KW  - Sales promotion
KW  - Marketing
KW  - Quảng cáo
N1  - Includes instructors'manual ; E-C7/01395-01414 (original, 510.000đ)
N2  - Focuses on advertising with an emphasis on Integrated Marketing Communications (IMC). This title includes comprehensive coverage of agency issues and creative work and how it is related to the IMC mix. It features an integrated marketing communications perspective that catapults the reader into the business practices of the 21st century
ER  -