Ferrell, O.C.  <br/><br/>
Marketing strategy :  text and cases / 
O.C. Ferrell, Michael D. Hartline. 
 - 6th ed, International ed. 
 - Mason, Ohio :  South-Western/Cengage Learning,  2014 
 - xxvi, 587 p. :  26 cm. 
<br/><br/> E-C7/01510 (original, 5.015.000đ) 
<br/><br/> Emphasizes teaching students to think and act like marketers. This title presents strategy from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today - helping students develop a customer-oriented market strategy and market plan. 
<br/><br/><label>ISBN: </label>1285170431 9781285170435 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing
<br/><br/><label>Subjects--Index Terms: </label>Marketing Quản trị Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8  / FER