McDaniel, Carl  <br/><br/>
Marketing research / 
Carl McDaniel, Roger Gates 
 - 9th ed., International student ed. 
 - Hoboken, N.J. :  John Wiley & Sons,  2013. 
 - xxx, 636, [68] p. :  26 cm. 
<br/><br/> E-B7/06579 (original, 7.749.000đ) 
<br/><br/> This new edition of Gates and McDaniel's Marketing Research better prepares users how to use marketing research in the real business world with real data, people, and research. 
<br/><br/><label>ISBN: </label>9781118112717 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Marketing research
<br/><br/><label>Subjects--Index Terms: </label>Marketing  Nghiên cứu thị trường Tiếp thị 
<br/><br/><label>Dewey Class. No.: </label>658.83