TY  - BOOK
AU  - McDaniel,Carl
AU  - Gates,Roger
TI  - Marketing research
SN  - 9781118112717
U1  - 658.83 
PY  - 2013///
CY  - Hoboken, N.J.
PB  - John Wiley & Sons
KW  - Marketing research
KW  - Marketing
KW  - Nghiên cứu thị trường
KW  - Tiếp thị
N1  - E-B7/06579 (original, 7.749.000đ)
N2  - This new edition of Gates and McDaniel's Marketing Research better prepares users how to use marketing research in the real business world with real data, people, and research
ER  -