TY  - BOOK
AU  - Elliott,Greg
AU  - Rundle-Thiele,Sharyn
AU  - Waller,David
TI  - Marketing
SN  - 9781742467214
U1  - 658.8 23
PY  - 2012///
CY  - Milton, Qld.
PB  - John Wiley & Sons (Aust) Ltd
KW  - Marketing
KW  - Pacific Area
KW  - Khu vực Thái Bình Dương
N2  - Marketing, 2nd edition, is the ideal text for the undergraduate Introductory Marketing course in the Asia-Pacific region. Significantly, it is an original work, rather than being an adaptation of a US text. The 1st edition of this text was the most successful 'ground-up' Introductory Marketing text ever released in the local market. Building on the strengths of the popular 1st edition, the text and its extensive accompanying digital resources are designed to engage students with the study of marketing. A diverse range of organisations, goods and services from Australia, New Zealand and the Asian region are featured to illustrate key concepts. This is coupled with detailed coverage of the latest marketing theory, research and thinking. This text provides a thorough analysis of contemporary marketing and is an essential guide to best practice
ER  -