TY  - BOOK
AU  - Hutt,Michael D.
AU  - Speh,Thomas W.
TI  - Business marketing management: B2B 
SN  - 0324361041
U1  - 658.804 23
PY  - 2007///
CY  - Mason, Ohio
PB  - Thomson/South-Western
KW  - Industrial marketing
KW  - Management
KW  - Case studies
KW  - Marketing
KW  - Quản lý tiếp thị
KW  - Tiếp thị
N2  - Providing treatment of business-to-business marketing, this work captures and integrates the developments in market analysis, relationship management, supply chain management, marketing strategy development, and electronic commerce. It provides treatment of relationship strategies, the technology adoption life cycle, and more
ER  -