E-commerce : business, technology, society /
Kenneth C. Laudon, Carol Guercio Traver.
- 10th ed.
- Boston. : Pearson Prentice Hall, 2014
- 822 p., [50 p.] : 26 cm.
E-C7/01769, E-C7/01898-99, E-C7/02445 (copy)
This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce technology change, business development, and social issues to provide a coherent conceptual framework for understanding the field
9780133024449
Electronic commerce. Information technology. Internet marketing.
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