Fragasso, Philip M.,  1950- <br/><br/>
Marketing for rainmakers :  52 rules of engagement to attract and retain customers for life / 
Phil Fragasso. 
 - Hoboken, N.J. :  John Wiley & Sons,  2008 
 - xx, 279 p. ;  23 cm. 
<br/><br/> Praise for MARKETING for RAINMAKERS. "In a business environment where everything looks the same to the consumer, Phil Fragasso helps his clients rise above the competition. His innovative methods and thought-provoking ideas helped our sales force seriously consider ways they might differentiate themselves from the crowd.". --Todd Clarke, President, CLS Investment Firm. "Phil Fragasso is a marketing leader with a track record of success demonstrating that good sales and marketing ideas can also be fun. He has a history of introducing breakthrough marketing techniques applicable to. 
<br/><br/><label>ISBN: </label>9780470247532 
<br/><br/><label>Subjects--Topical Terms: </label><br/>College readers.<br/>Customer relations.<br/>Customer services.<br/>Marketing.
<br/><br/><label>Subjects--Index Terms: </label>Marketing. Tiếp thị 
<br/><br/><label>Dewey Class. No.: </label>658.8