Kerin, Roger A. <br/><br/>
Marketing :  the core / 
Roger A. Kerin, Steven W. Hartley, William Rudelius. 
 - 5th ed. 
 - New York, NY :  McGraw-Hill Education,  2013 
 - xlvii, 507 p. :  color illustrations, color maps ;  28 cm. 
<br/><br/><label>ISBN: </label>9780078028922 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Subjects--Index Terms: </label>Quản lý tiếp thị 
<br/><br/><label>Dewey Class. No.: </label>658.8