Fill, Chris
Marketing communications : interactivity, communities and content /
Chris Fill
- 5th ed.
- England : Pearson, 2009
- xxxvii, 958 p. : 27 cm.
9780273717225
Communication in marketing
Marketing channels
Sales promotion
Quản lý tiếp thị Truyền thông trong tiếp thị
658.8 / FIL