TY  - BOOK
AU  - Malhotra, Naresh K
AU  - Dash, Satyabhusan 
TI  - Marketing research : : an applied orientation 
SN  - 9789332559523
U1  - 658.83 
PY  - 2016///
CY  - Tamil Nadu, India
PB  - Pearson, 
KW  - Marketing research
KW  - Consumer behavior
KW  - Marketing
KW  - Surveys
KW  - Nghiên cứu thị trường
N2  - The book provides insightful and comprehensive inputs on exploratory research design, qualitative research, and secondary data analysis supported by relevant case studies for anyone involved in market research. This edition includes well-researched and up-to-date text and video cases. This is a must-read for marketing research practitioners as well as teachers.""In the 21 century, marketing research is an essential discipline for success. This is a comprehensive, rigorously-researched text with a contemporary overview of marketing research. It is generously interspersed with case illustration
ER  -