McDonald, Malcolm <br/><br/>
Market segmentation :   how to do it / 
Malcolm McDonald, Ian Dunbar 
 - Revised 4th ed. 
 - Chichester :  John Wiley & Sons,   2012 
 - xix, 481 p.   28 cm. 
<br/><br/><label>ISBN: </label>9781118432679 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market segmentation.<br/>Marketing research
<br/><br/><label>Subjects--Index Terms: </label>Phân khúc thị trường 
<br/><br/><label>Dewey Class. No.: </label>658.802  / McD