Fill, Chris
Marketing communications : touchpoints, sharing and disruption /
Chris Fill, Sarah Turnbull
- 8th Edition
- New York : Pearson, 2019
- 775 p. ; 28 cm.
9781292234977 1.878000 VNĐ
Communication in marketing
Marketing channels
Sales promotion
Branding (Marketing)
Truyền thông tiếp thị Tiếp thị Marketing
658.8 / FIL