Essentials of Services Marketing / Jochen Wirtz [et al.] - 4th Edition, Global Edition - New York : Pearson, 2023 - 649 p. ; 28 cm. ISBN: 9781292425191 1.114.000 VNĐ Subjects--Topical Terms: Service industriesMarketing Subjects--Index Terms: Tiếp thị Tiếp thị dịch vụ Dewey Class. No.: 658.8 / WIR