Belch, George E., <br/><br/>
Advertising and promotion :   an integrated marketing communications perspective / 
George E. Belch, Michael A. Belch. 
 - 11th ed., 
 - New York :   McGraw-Hill/Irwin,  2018 
 - 764 p.   28 cm. 
<br/><br/><label>ISBN: </label>9781259548147 
<br/><br/><label>Dewey Class. No.: </label>659.1  / BEL