TY  - BOOK
AU  - Rothaermel, Frank T.
TI  - Strategic management
SN  - 978-1260571233
U1  - 658.4 
PY  - 2021///
CY  - New York, NY :  
PB  - McGraw-Hill Education
KW  - Strategic planning
KW  - Management
KW  - Quản lý chung
N2  - Strategic Management, 5e by Frank T. Rothaermel is the fastest growing Strategy title in the market because it uses a unified, singular voice to help students synthesize and integrate theory, empirical research, and practical applications with current, real-world examples. His approach not only offers students a learning experience that uniquely combines rigor and relevance, but also provides tight linkage between the concepts and cases. Rothaermel 5e prepares students with the foundation they need to understand how companies gain and sustain competitive advantage, while developing students’ skills to become successful future leaders capable of making well-reasoned strategic decisions
UR  - https://bookworm.vnu.edu.vn/EDetail.aspx?id=166955&f=tacgia&v=Rothaermel
ER  -