Pearce, John A. Formulation, implementation, and control of competitive strategy / John A. Pearce II, Richard B. Robinson, Jr. - 6th ed. - Chicago : Irwin, c1997 - xxiii, 415 p. : ill. ; 26 cm. Includes bibliographical references and index. ISBN: 0256216606 (pbk.) LCCN: 96028686 Subjects--Topical Terms: Strategic planning--Case studies.Strategic planning. Subjects--Index Terms: Chiến lược kinh doanh Quản trị kinh doanh LC Class. No.: HD30.28 / .P3385 1997 Dewey Class. No.: 658.4/012