Pearce, John A.

Formulation, implementation, and control of competitive strategy / John A. Pearce II, Richard B. Robinson, Jr. - 6th ed. - Chicago : Irwin, c1997 - xxiii, 415 p. : ill. ; 26 cm.

Includes bibliographical references and index.

0256216606 (pbk.)

96028686


Strategic planning--Case studies.
Strategic planning.

Chiến lược kinh doanh Quản trị kinh doanh

HD30.28 / .P3385 1997

658.4/012