Bearden, William O.,  1945- <br/><br/>
Marketing principles & perspectives / 
 Marketing principles and perspectives 
William O. Bearden, Thomas N. Ingram, Raymond W. Laforge. 
 - 2nd ed. 
 - Boston, Mass. :  Irwin/McGraw-Hill,  c1998 
 - xxxvi, 615 p. :  ill. (some col.), col. maps ;  29 cm. 
 - Irwin/McGraw-Hill series in marketing .
<br/><br/>Includes bibliographical references (p. 573-589) and indexes. 
<br/><br/><label>ISBN: </label>0256218978 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--United States.
<br/><br/><label>Subjects--Index Terms: </label>Marketing Quản lý tiếp thị 
<br/><br/><label>Dewey Class. No.: </label>658.8