TY  - BOOK
AU  - Scott,David Meerman
TI  - The new rules of marketing and PR: how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly 
SN  - 9780470547816
U1  - 658.872 
PY  - 2010///
CY  - Hoboken, N.J.
PB  - John Wiley & Sons
KW  - Internet marketing
KW  - Internet
KW  - Public relations
KW  - World Wide Web
KW  - Marketing
KW  - Nguyên lý marketing
KW  - PR
N1  - E-B7/04360 (original, 476.406đ)
UR  - https://bookworm.vnu.edu.vn/EDetail.aspx?id=43335&f=nhande&v=The+New+Rules+of+Marketing+%26+PR
ER  -