De Búrca, Seán. <br/><br/>
International marketing :  an SME perspective / 
Seán De Búrca, Richard Fletcher, Linden Brown. 
 - Harlow, England :  Financial Times Prentice Hall,  2004 
 - xxxii, 720 p. :  25 cm. 
<br/><br/> E-B7/04637 (original, 2.114.126đ) 
<br/><br/> "Geared toward undergraduate and postgraduate students studying international marketing, International Marketing, An SME Perspective blends rigorous theory with practice. The book places emphasis on the impact of technology on the international marketing landscape."--BOOK JACKET. 
<br/><br/><label>ISBN: </label>0273673238 9780273673231  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.
<br/><br/><label>Subjects--Index Terms: </label>Marketing Marketing quốc tế 
<br/><br/><label>Dewey Class. No.: </label>658.8  / DEB