TY  - BOOK
AU  - De Búrca,Seán
AU  - Brown,Linden
AU  - Fletcher,Richard
TI  - International marketing: an SME perspective 
SN  - 0273673238
U1  - 658.8 
PY  - 2004///
CY  - Harlow, England
PB  - Financial Times Prentice Hall
KW  - Export marketing
KW  - Marketing
KW  - Marketing quốc tế
N1  - E-B7/04637 (original, 2.114.126đ)
N2  - "Geared toward undergraduate and postgraduate students studying international marketing, International Marketing, An SME Perspective blends rigorous theory with practice. The book places emphasis on the impact of technology on the international marketing landscape."--BOOK JACKET
UR  - https://bookworm.vnu.edu.vn/EDetail.aspx?id=166972&f=nhande&v=International+marketing+%3a+an+SME+perspective
ER  -